Koereyelle Mallard has crafted her career out of empowering women and helping them realize their worth.

Following the end of her engagement in 2010, Mallard became inspired to pivot from her career as a teacher and focus on using her skills to inspire women to be financially successful. In 2020, Mallard launched WERK University, a platform that empowers women with the resources to become financially independent.

21Ninety caught up with Mallard to discuss women empowerment, career prosperity and manifesting “Mr. Right.”

21Ninety: What inspired you to start this journey?

Koereyelle Mallard: I started my career as an elementary school teacher, but in my fourth year of teaching, I got engaged, but the relationship ended up being abusive, and I ended things. That experience showed me that I was not prepared for marriage because I didn’t know what I was getting into. I also didn’t have any people around me to help me prepare for marriage.

21Ninety: After your relationship ended? How did you level up?

KM: I started investing in myself by consistently attending therapy, educating myself and reading self-help books. During the time that I was working on myself, I realized that there weren’t enough resources for women in similar circumstances. That is what led me to create the Single Wives Club, which became a relationship readiness resource for single women who wanted to prepare to become wives.

 

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21Ninety: What was the initial reception?

KM: At first, people were confused, so I had to do a lot of work to educate people. Part of the challenge was that there were no other resources like it, and there still aren’t many resources for women who want to prepare for marriage. Also, because it’s not something we are culturally accustomed to, it wasn’t initially received well. In addition, the term “Single Wife” was a phrase that I made up, so I had to do a lot of work to educate my audience.

21Ninety: How did you pull through the initial obstacles?

KM: The number one thing that helped me is that I learned how to share my story. Knowing how to share my story helped me build my brand and help me create relationships, and engage with my audience. What I went through was very relatable to a lot of women. I was also authentic and transparent, and that helped me align and connect with my target audience.

21Ninety: How were you able to do a career pivot and diversify?

KM: Many people wonder how I am able to do all of these things at once, but I didn’t start all of these things at the same time. All of the projects and brands that I have launched over the years have been like an organic part of my journey. For example, when I became a travel agent, instead of focusing only on my travel business, I opened it up as an opportunity for other women to learn how to become a travel agents themselves. That brand took on a life of its own, and that goes for my other brands. Projects that I have worked on have been an organic, natural part of my journey.

 

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21Ninety: What is your advice to women who want to start a business?

KM: It is important to believe in yourself, and streamline your business as much as possible. The digital e-commerce space is booming, so I would like to encourage women to explore that. A summary of what I do is to help women get money and get to the honey. I also have a podcast called “Girl Stop Playin Podcast,” and I release new episodes every Thursday at 8:00 PM EST. The primary purpose of the podcast is to empower women and give them the tools they need uncover their potential and start working for what they want in life and in love. 

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