We’re here for Black TikTok creators receiving credit for their original content, since we’re often seeing them robbed of their social media stardom. Keara Wilson, who created the choreography to Megan Thee Stallion’s song “Savage,” has received the copyright to her dance moves for the #SavageChallenge.
Wilson’s dance to “Savage” exploded on TikTok during the beginning of the pandemic, and it immediately received attention from fellow TikTok users, celebrities and eventually Megan herself.
“I just wanna say Thank Youuuuuu Sooooooooo Much to @jaquelknight & @logitechc for hosting such an outstanding event‼️💗,” wrote Wilson on Instagram. “There mission is so so important & i can’t THANK them enough bc they did not have to do this!!! & If it wasn’t for them.. i wouldn’t be able to say that i FINALLYYYYY got MY dance “SAVAGE” Copyrighted!!!!!!!!!!! 🔥💯 it’s all mine now!!!!!!!!!!! wow.”
Logitech and choreographer JaQuel Knight partnered together to host a formal dinner in Los Angeles to provide other BIPOC creators with copyright protection to their dances through the process of labanotation, a method used to the use of a notation symbol to document human movement. TikTok stars Fullout Cortland, celebrity choreographer; Mya Johnson and Chris Cotter, the duo behind the dance to Cardi B’s “Up;” Young Deji, creator of The Woah; Chloe Arnold, tap dancer and choreographer; and Shayné and Zhané Stanley also known as the Nae Nae Twins who created the dance moves for Megan and Beyoncé’s “Savage Remix” were some of the recipients along with Wilson who received their surprise copyright.
Their recognition is a win that comes shortly after Black TikTok creators refused to produce choreography to Megan’s latest song, “Thot Shit,” due to the increase in white creators stealing content and not giving credit to the original creators. The strike resulted in “Thot Shit” never receiving a viral dance like its many predecessors. Two of the app’s most popular creators, Addison Rae Easterling and Charli D’Amelio, have been criticized for incorrectly performing the dances that were designed by lesser known Black creators, specifically when Easterling was invited to perform on The Tonight Show Starring Jimmy Fallon.
With Wilson’s new copyright, she’ll be able to claim profit for any use of the Savage dance, whether it is in a video game or television production. Hopefully, this is the first step in preventing the exploitation of more BIPOC TikTok creators in the future.