Fashion Fair, a beauty brand created for Black women and women of color, is set to relaunch this Fall in all Sephora chains.

“Fashion Fair is just too valuable for our community to lose,” Chicago business leader and Fashion Fair investor Desirée Rogers, said in a statement. “We plan to modernize the brand and products, but will remain true to the company’s roots, which was to create prestige products focused on women of color.”

Fashion Fair cosmetics was established in 1973 and was one of the first beauty brands that catered to Black, brown, and minority women. Fashion Fair created more than just a beauty empire for minorities to be recognized, but was also a pivotal community-based environment for Black women whose beauty needs were often ignored by top leading beauty companies.

The Black-owned beauty retailer is under the majority ownership of Desirée Rogers and Cheryl Mayberry McKissack, who were both previously executives at Johnson Publishing. Desirée Rogers also owns and operates another beauty brand named Black Opal, a company made for Black men, women, and women of color.  

Set to relaunch in early September, Fashion Fair is bringing a new modernized spin on the company’s 48-year tradition, and focuses on innovative makeup for darker skin tones and complexions.

Though the beauty empire is coming out of a hiatus within the cosmetic industry, its history and long-lasting impact are set to take Fashion Fair fans and beauty fanatics by storm.

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