Your beauty routine should be an experience at every stage — from browsing to checkout to applying once you get home, right? But we know that’s not always the case. Whether it’s struggling with the fluorescent lighting in department stores or with a summer foundation in the winter months, we’ve all felt overwhelmed trying to find the perfect beauty products. But if there’s one company that’s giving what it needs to give, it’s our forever-trusted beauty destination: Sephora.
From buying your very first mascara to restocking your new favorite beauty products, Sephora creates beauty shopping experiences to make you feel empowered, supported and excited about buying new beauty products. Because we all know when it comes to beauty products, there is no “one size fits all” solution. Beauty routines need to be customized to our unique skin, taste, aesthetic, budget and lifestyle, and they should evolve and grow with every stage of our lives.
Sephora believes your self-care practice starts from the moment you enter the store — both online and in person — and that everyone should enjoy the process of discovering their next holy grail beauty product. It’s no wonder your favorite YouTube beauty guru and TikTok skincare savants swear by Sephora for shoppers with any level of expertise. But if you ask us, our three favorite features of the Sephora shopping experience are the lifesaving Shade Finder Tool, expert Beauty Advisors and convenient curbside pick-up and delivery.
The Shade Finder Tool
Is there anything worse than taking a photo of your beat face with a new foundation and realizing your shade completely missed the mark? Save hours finding your perfect shade with the latest evolution of industry-leading Color IQ (known as MCIQ), Sephora’s complexion matching tool that uses AI technology to identify and match your skin tone. While other tools focus only on depth of color and undertone, Sephora adds a crucial third element to its MCIQ: saturation. MCIQ provides Sephora beauty shoppers with selections based on a proprietary dataset of over 10,000 skintones to create the perfect selection for every melanated shade, while accounting for redness, hairs and freckles. So you can pick a single shade for both natural or maximum coverage. Now that’s versatility! Never used the Shade Finder Tool? Transitioning from your winter foundation shade to your summer is the perfect time to try it out.
Expert Beauty Advisors
Sephora Beauty Advisors are the GOATs of creating a customized experience for beauty shoppers. There isn’t a recommendation, product dupe or beauty issue they can’t help you solve. Once you’re clear on your beauty goals, the Beauty Advisors can walk you through the products, techniques and tools for perfect application of your new finds.
Beauty on Demand
For the extra busy (or impatient) shoppers or the beauty gurus who just need to re-up their favorite go-to products, Sephora offers same-day delivery and curbside pick-up to make sure you can get all of your beauty essentials without wandering the aisles. With this perk, Sephora is making shopping for products the simplest part of your routine. If you’re in the middle of a busy week, make your next beauty purchase online — yes, you can still redeem your VIB points — and pull up your local Sephora to stock up on all of your favorites in minutes.
Establishing a self-care practice to feel your best has never been more important, and you’re not alone in trying to create a moment of zen in your busy day. Whether you have already mastered a luxurious morning ritual or are just getting started, Sephora has the tools, resources and team of beauty experts to make you feel as beautiful on the outside as you are on the inside.
Treat yourself to the full Sephora experience and check out a store near you!