We’ve all heard the phrase “beauty is more than skin deep” and as Black women we know all too well how often we are left out of the conversation when it comes to being acknowledged for the influence we have over the billion dollar business. As we continue to lead the way in setting trends, unparalleled creativity and spending power, brands are just starting to give us our well-earned and more than deserved recognition. 

Yesterday it was announced that the nation’s largest beauty retailer, Ulta Beauty, has selected 100 Black voices as part of their MUSE100 initiative to receive $10,000 grants and be recognized as leaders on the beauty front. “We understand our responsibility to inspire positive change and drive greater diversity, equity and inclusion in our industry,” said Dave Kimbell, CEO, Ulta Beauty. “The MUSE 100 champions those who have succeeded in making so much beauty possible, those who represent the future and those who have inspiring stories that deserve to be shared and supported. We are proud to honor and uplift these 100 Muses and hope others find inspiration in learning their stories while celebrating with us.”

The MUSE 100 recognizes a variety of merits including vision, leadership, and the ability to stimulate change, uphold values and champion inclusivity. Spanning beauty brand founders, makeup artists, activists, authors and more, each honoree’s accomplishments were reviewed and selected by the Ulta Beauty DE&I Counsel with input from a panel of industry leaders: Ulta Beauty’s diversity, equity and inclusion advisor Tracee Ellis Ross, Cosmopolitan’s beauty director Julee Wilson, entrepreneur and co-founder of Melanin Haircare Whitney White and celebrity stylist Mecca James Williams. Among the recipients are Myliek Teele, Felicia Leatherwood, Alexis “Yung BBQ” Feacher, Scottie Beam, Luvvie Jones, Kahlana Barfield Brown and a host of our other favs. 

The grants each recipient will receive is in addition to Ulta’s $25 million dollar pledge to support diversity and inclusion that they made in February of this year. We love to see brands continuing to put their money where their press releases are. 

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